About e-Book
Topics covered include …
• What makes creative people tick
• Why motivation is crucial to creative success
• Why you can’t motivate anybody — but what you can do instead
• What Iggy Pop can teach you about management
• Why offering rewards can harm creative performance
• How to write 47 novels before breakfast
• Why some people seem so weird — and how to deal with them
• The positive side of peer pressure
Table of Contents
1. What’s in this E-book for You? …… 4
2. Why Motivation Is Crucial to Creative Performance ….. 6
3. What Gets You out of Bed in the Morning? ….. 9
4. You Can’t Motivate Anybody ….. 12
5. The Joy of Work — Intrinsic Motivation ….. 15
6. Rewards for Work — Extrinsic Motivation ….. 22
7. Core Values — Personal Motivation ….. 28
8. Peer Pressures — Interpersonal Motivation ….. 36
9. Balancing Creative Motivations ….. 44
10. Questions to Ask Before Beginning Any Creative Project ….. 50
11. If You Want Help Taking Action …… 53
12. About Mark McGuinness …… 55
13. More Free Publications …. 56
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