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How to Motivate Creative People (Including Yourself)

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If you are a leader, manager, director or coach…

This e-book will help you:
• Understand how motivation affects creativity
• Get better work out of creative people
• Avoid (inadvertently) crushing people’s motivation
• Use rewards effectively
• Understand and influence many different types of people.
• Facilitate creative collaboration

If you are a creative person (however you define that)…

It will help you:
• Understand your creative process

• Develop your creative talent
• Find more satisfaction in your work
• Influence other people
• Develop your collaboration skills

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About e-Book

Topics covered include …
• What makes creative people tick
• Why motivation is crucial to creative success
• Why you can’t motivate anybody — but what you can do instead
• What Iggy Pop can teach you about management
• Why offering rewards can harm creative performance
• How to write 47 novels before breakfast
• Why some people seem so weird — and how to deal with them
• The positive side of peer pressure

Table of Contents
1. What’s in this E-book for You? …… 4
2. Why Motivation Is Crucial to Creative Performance ….. 6
3. What Gets You out of Bed in the Morning? ….. 9
4. You Can’t Motivate Anybody ….. 12
5. The Joy of Work — Intrinsic Motivation ….. 15
6. Rewards for Work — Extrinsic Motivation ….. 22
7. Core Values — Personal Motivation ….. 28
8. Peer Pressures — Interpersonal Motivation ….. 36
9. Balancing Creative Motivations ….. 44
10. Questions to Ask Before Beginning Any Creative Project ….. 50
11. If You Want Help Taking Action …… 53
12. About Mark McGuinness …… 55
13. More Free Publications …. 56

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